Chris is an author, podcaster, and an expert in brand development and digital marketing for tourism, boasting an illustrious 34-year journey in the industry. He speaks at global tourism events where he shares his knowledge and insights, guiding how travel, tourism, and destinations can catapult their brand recognition and boost bookings. At the helm of the Tourism Marketing Agency, Chris has honed a niche in tour operator marketing, attracting a clientele that spans continents, with over 90% based outside the UK, including some of the industry’s largest operators. Author of the best-selling marketing book, “How to Turn Your Online Lookers Into Bookers”, Chris encapsulates practical marketing tactics across 400 pages dedicated to the tours and activities sector, making the elusive art of online conversion an attainable feat for many. Beyond the pages, Chris manages a thriving community of over 14,000 operators under the banner of Tourpreneur. Through workshops, podcasts, and an engaging Facebook Group, Chris and his partners orchestrate a platform of continuous learning, sharing, and growing, embodying the spirit of communal success.