Geo has been named one of the biggest influences on the Influencer Industry. She began her career working with YouTubers and Bloggers from her student bedroom in 2008 and has been a vital part of the influencer industry as it has grown into the $21 billion giant it is today. Since then, Geo has led campaigns for global brands such as L’Oreal and EA Games, founded and run an award-winning influencer marketing agency, and worked with the biggest celebrity names on and off social media, from your sporting hero, to your Hollywood crush, to your daughter’s favourite YouTuber. She is a guest writer and public speaker, leads digital marketing training courses and was awarded the highest-rated influencer marketing educator in 2022. Geo also sits on the advisory board for numerous industry award bodies. She is an honorary judge for the Influencer Marketing Show and bCreator 2023/24. This is her debut book.