Houle’s personal quest to take control of her family’s health was sparked by the digestive pains of her then six-year-old son, which served a catalyst for her plunge into ancestral eating patterns, analysis of the myths surrounding the costs of nutritionally dense food, and growing reliance on “buying locally produced food.” In many ways, her writing serves as a wake-up call for readers on the tactics of Big Food, as Houle addresses not only their tendency to “health-wash” by publicizing misleading statements on the benefits of their products but also their constant efforts to reach the “bliss point” for their goods—“the perfect balance of sweetness from sugar, richness from fat, and savoury flavour from salt” to hook consumers.
As Houle breaks down contemporary society's addiction to unhealthy foods, she also offers readers an alternative, declaring that “our ability to feel good is deeply tied to what we eat.” That alternative includes advocating for local farms, body movement through exercise and strength training, and allowing for moments of boredom in a world plagued by constant notifications and technological engagement. Readers from all walks of life will find wisdom here, and Houle closes with a reminder that “growth does not happen all at once, but with patience and care, it happens inevitably.”
Takeaway: Comprehensive resource on ancestral food and wisdom for healthy living.
Comparable Titles: Mark Bittman's Animal, Vegetable, Junk, Bill Schindler's Eat Like a Human.
Production grades
Cover: B-
Design and typography: B+
Illustrations: N/A
Editing: A
Marketing copy: A
