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Greenleaf Book Group
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Dare to Author!
Lior Arussy’s latest book, Dare to Author! is a call for people to write—and therefore own—their life’s story, even when events are unexpected and don’t always turn out the way we want. The book is a manifesto and a guide to converting life experiences into future strength, resilience, and development and, in the process, transforming ourselves from victims to victors. Incorporating unique personal insights and his own professional experiences, Arussy carefully describes the challenges and dangers of living life authored by circumstances, social pressures, or other people, and he provides a proactive way to process and convert life experiences into future resilience, strength, and development. If we are not converting life experiences into authored chapters of our own life story, we are blocking our ability to grow and manage future challenges. Readers will come away inspired, confident, and ready to act with three important concepts— •\tA reality check/wake-up call asking Who is authoring your life’s story? and an explanation of why readers may not have authored their own life thus far. •\tA process to start writing the reader’s story by crafting chapters that will develop resilience and a growth toolbox for life. •\tAn understanding of the application of the Authoring Process to professional and personal situations, making that authoring process more relevant and accessible. Readers from broad backgrounds who are looking for guidance in how to live and lead in the best way possible, in personal relationships and professional life, will finish this book with the following thoughts: It’s about me. He gets me. I am not alone. My feelings are real. I can do it. I can take control of my life. It is a choice to become the victor. I refuse to default to victimhood. I am hopeful. Lior Arussy is a seven-time author and one of the world’s leading authorities on customer experience, transformation, and change, and the founder of the transformation firm Strativity Group. Arussy helped some of the world’s leading brands such as Mercedes Benz, Delta Airlines, Walmart, FedEx, Johnson & Johnsons and MasterCard to author the next chapter in their success.
Reviews
Arussy (author of Next Is Now) challenges readers to take charge of their own lives, by “taking the facts that were sometimes not according to your plan and transforming them,” crafting a narrative that never glosses over mistakes or painful moments, but instead celebrates them as a springboard for “future strength, resilience, and elevated performance.” Throughout, he pays homage to the power of stories as catalysts for revamping life’s more volatile moments, reminding readers that “authoring your life challenges is the one power you have control over, no matter what.” The result, he urges, will be more than therapeutic—and possibly life changing.

Acknowledging how painful it can be to revisit childhood memories, Arussy encourages readers to always err on the side of honesty, concede their shortcomings, and avoid blame, a toxic force that, he writes in a chapter rebuking the pitfalls of “blame culture,” can destroy relationships as much as damage personal wellbeing—“life starts when we stop blaming others” he asserts. Each chapter concludes with simple, direct questions that echo Arussy’s steady, pragmatic advice, a friendly yet professional tone that reliably guides readers and candidly clears a path towards personal improvement, while not falling prey to criticism or harsh judgments.

That warm but direct tone is arguably the book’s strongest asset, and Arussy is at his best when he urges readers to “move on and focus on your ownership and lessons… on the power you have within the situation and own it.” His smart, uncompromising style forms the backbone of the guidance here, but that savvy is elevated by the book’s refreshing ideas, like avoiding the pitfalls of “living life under the constant scrutiny of strangers” on social media, facing fears head on, or transforming envy into a motivation instead of a roadblock. Telling your story is the ultimate accomplishment, Arussy argues—it’s “a choice to love the life you have.”

Takeaway: Refreshing, candid look at how personal stories can fuel success.

Comparable Titles: Leslie Leyland Fields’s Your Story Matters, Matthew Dicks’s Storyworthy.

Production grades
Cover: A-
Design and typography: A
Illustrations: N/A
Editing: A
Marketing copy: A

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