Q: How do you measure trust? Not just in people but in brands. In the age of digital and AI, trust is on life support. One misstep and your brand's credibility could crumble overnight. If you’re leading a team, managing a brand, or shaping a strategy, this book is your competitive edge. In Don’t Believe the Hype, author Gal Borenstein reveals how to navigate this new reality. From combating AI-driven misinformation to building loyalty in an era of skepticism, this book is your executive guide to brand resilience. Also, it presents a new framework for managers: the GUARDIAN Digital Trust Framework™ and actionable strategies to protect and grow your brand's trust equity.