The Beatles. From his first exposure to Please Please Me at the age of nine, to bringing his London West End production of Let It Be: A Tribute to the Beatles to Broadway, their music has shaped Jeff Parry's career and life. And what a life. Producing Flood Aid in support of the devastation caused by Calgary's 2013 flood, flying on Bill Coby's private jet, mounting extravaganzas in Japan, dining with Randy Bachman in London—music and theatrical promotion have taken Jeff around the world. Not without failures. But from every down cycle, Jeff has found ways to re-energize, spark new creativity, and surge back better than ever. Through the ups and downs of making millions and going broke, a key to Jeff's self-reinvention has always been the support of the enduring loves of his life: his wife, Karen, their two daughters, his hideaway in Windermere, and the peace that comes with exercise and healthy living. Fail To Win: Because of the Beatles is an insider's look at the enigmatic world of big finance, overblown egos, and phenomenal risk—and reward—in the behind-the-scenes machinations of international rock music promotions. Fail to Win illustrates the importance of embracing failure in order to attain significant financial and personal success.