This isn’t a book about why a company should consider expanding into global markets. Instead, it offers a smartly organized framework for getting the job done with speed and efficiency, including guidance about establishing teams, setting clear benchmarks, conducting assessments and evaluations, developing resource networks and distribution channels, and the multitude of other considerations it takes to succeed—what to worry about now to save headaches later, and what can be adjusted as the team and company grow more experienced. “You will be systematically updating decisions throughout the process and over time,” the authors note in the introduction, and the framework that follows is notable for its clarity, adjustability, and thoroughness.
Drawing on the experiences and challenges faced by companies who have succeeded in global expansion, Winget and Renner maintain a fat-free, highly practical emphasis throughout, offering a refined, expanded, updated version of the process laid out in 1991’s Fast-Track Exporting. Each worksheet has a clearly defined purpose—"Export Process Flow Chart,” “Promotional Event Budget,” “Trade Term Analysis.” Whether explicating the actions and paperwork a company must take on to secure letters of credit, or offering direction on broader questions of how to achieve greater market penetration, the authors’ decades of experience in the industry are clear. They offer action steps, case studies, and a host of worksheets and briefs designed to facilitate and refine the process.
Takeaway: A highly practical, flexible, and thorough guide to expanding a business into global export markets.
Great for fans of: Donna Bade’s Export/Import Procedures and Documentation; Entrepreneur's Start Your Own Import/Export Business.
Production grades
Cover: A
Design and typography: A
Illustrations: A
Editing: A
Marketing copy: A
