We all negotiate every day, sometimes without realizing it, and it’s not always about price. If you’re here to maximize every negotiation you ever do, no matter what the subject or stakes, you’ve come to the right place. This book is based exclusively on my experiences negotiating in the trenches for over four decades. You won’t find any untested negotiation tricks or theories. I focus on time-tested, fundamental principles and explain the tactics and strategies I use to achieve successful results. My hands-on approach is as valuable to the average person as it is to someone who negotiates for a living. I explain the thought process I use when engaging in various negotiating scenarios and identify its key components: preparation, adopting a negotiating mindset, determining worth, what to offer, why you should counteroffer, gaining and using leverage, applying psychological pressure, what not to do, avoiding compromise, and closing the deal. It's time to elevate your negotiating game to a new level and stop people from taking advantage of you. Read this book. I’ll prepare you and instill the confidence needed to consistently knock your negotiations out of the park and get what you want at the price you want. You’ll more than recover the cost of this book in your first negotiation. After that, it’s all gravy.