What do winners of major sales do differently than sellers who almost win, but who ultimately come in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, share the answer in Insight Selling: Surprising Research on What Sales Winners Do Differently. Their findings are based on the study of more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in purchasing power. In Insight Selling, Schultz and Doerr outline exactly what you need to do to transform yourself and your team into insight sellers.