Madness From the Sea: Cthulhu's Lure picks up 100 years after the events of The Call of Cthulhu. The stars are nearing alignment once again, and Cthulhu’s telepathic reach has ignited. New England is drowning in madness, and one Bostonian woman, an online influencer named Frances, has become enamored with her visions. She garners an online following mighty enough to rival the once mighty Cthulhu Cult and sets off on an ill-fated voyage to awaken Cthulhu at any cost. Madness from the sea is a love story with a splash of humor, a Lovecraftian horror story, and something else altogether.