ADVERTISEMENT
The Corporfting Playbook
Dom Leroux, author
Unlock the Power of Strategic Corporate Gifting with "The Corporate Gifting Playbook"
Dom LeRoux, the author of "The Corporate Gifting Playbook," embarked on a unique journey to explore the power of strategic corporate gifting. He created a line of premium scented candles called "Lucky Penny Candles" and spent an entire year gifting them to business owners across the United States and Canada. Immersing himself in the gifting strategies, Dom attended numerous events, observed firsthand the impact of his candles, and documented the measurable results.
From expressing appreciation to valued employees as a talent retention tactic to approaching prospective clients at local events and showing gratitude to loyal customers, Dom's "Lucky Penny Candles" gifting strategies provided real-life examples of how thoughtful corporate gifts can attract new business, foster customer loyalty, and boost employee engagement.
The strategies outlined in "The Corporate Gifting Playbook" are designed to benefit businesses of all sizes, from solopreneurs to large corporations, across various departments such as HR, Sales, and Marketing. The book offers a comprehensive guide to leveraging effective gifting practices to achieve organizational goals and drive growth.
What truly sets this book apart is Dom LeRoux's unparalleled dedication to understanding the art of corporate gifting. Unlike those who resort to generic, impersonal swag items that recipients often discard, Dom invested considerable time and effort into his innovative approach and hands-on experimentation. His book offers a refreshing perspective on how strategic gifting can be a powerful tool for building meaningful connections, strengthening relationships, and ultimately, driving business success.
The Book Chapters:
1. Showing Gratitude Through Giving
2. Choosing the Right Gifts
3. Business Gift Giving: Dos and Don'ts
4. The Importance of Personalization
5. Use Corporate Gifting for Business Growth
6. How to Build Relationships via Corporate Gifting
7. Winning Strategies For Your Corporate Gifting
8. Gifting Strategies for Promotional Events
9. Tying Everything Together
The Corporate Gifting Playbook is for:
Entrepreneurs
To help them understand how corporate gifting can drive business growth and build stronger relationships.
Marketing Professionals
To leverage gifting as a tool for brand recognition, customer loyalty, and engagement.
HR Professionals
To enhance employee morale, retention, and motivation through thoughtful and personalized gifts.
Sales Professionals
To build and nurture client relationships, making use of gifting to create lasting impressions and close deals.
Investors
To see the potential return on investment and the strategic benefits of corporate gifting in growing businesses.
This comprehensive guide provides valuable insights and strategies for anyone looking to harness the power of corporate gifting to achieve their business objectives.