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Buyer-ology - know your buyer, sell more and sell better

by karen green

How does the corporate customer really want to be sold to? The answer may surprise you. Because corporate buyers are humans, driven by emotion not logic. Just like you, when you are buying a cup of coffee, it depends on how they are feeling on the day, their personality, what is on offer and many other factors. This book enables you to systematically work out exactly what your buyer wants and needs and then how to use this to create a tailored selling approach to sell more and sell better. ... more

Choosing Greatness

by Christina Curtis

In the space between instinct and outcome, between reflex and reflection, between ordinary and extraordinary, lies choice. This optimistic, fast-paced book provides clear direction on the daily choices required to achieve exceptional outcomes, living your personal version of Greatness.

The Nine: The Tectonic Forces Reshaping the Workplace

by Phil Simon

As COVID-19 has receded, companies such as Apple, Amazon, Google, Salesforce, and Twitter have severely restricted or even eliminated remote work. Ditto for countless, less iconic firms and small businesses. At a high level, executives and managers at these organizations are trying to turn back the clock to 2019. There's just one problem, though: For a bevy of reasons, they won’t succeed. In many ways, the workplace of 2023 already differs from its pre-pandemic counterpart. In some cases, ... more

Marketing Launchpad: The ultimate, no-fluff marketing book for women in business

by Racquel Collard

Marketing Launchpad is a must-have for any women who wants to transform her business from struggling to thriving through the power of strategic marketing. Written with a focus on the unique needs of women in business, the easy-to-follow processes in Marketing Launchpad gives you everything you need to build a business that delivers the income and lifestyle you want.

Bullseye Marketing

by Louis Gudema

"Bullseye Marketing" is the second edition of the award-winning book. The first edition was named One of the Best Marketing Plan Books of All Time by Book Authority. In this new edition, Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies.

At the strategic level, readers will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on w... more

Profit First for Therapists

by Julie Herres

For therapists, profit is too often an afterthought. You focus on caring for clients and paying rent and clinicians, and take home the leftovers—if there are any. In Profit First for Therapists, Julie Herres adapts the popular Profit First cash flow system specifically for private practice owners. Through client stories and case studies, powerful frameworks, and simple tips, she lays out a clear path to profitability. In this book, you will learn how to:

Implement Profit Firs... more

Do It! Selling

by David Newman

Sales success is not a mystery. It’s just a series of simple decisions – and the action steps to carry out the implementation of those decisions – that help most sellers regain the clarity, confidence, and control they need to reach higher levels of success. This book is a quick read (and a fun, encouraging kick in the pants) to get solo professionals unstuck, unblocked, and reconnected with their inner sales mojo! The underlying premise to every strategy, tactic, and tool in the book is the man... more

JOYFUL SELLING: A BETTER WAY TO YES FOR HEART-CENTERED COACHES

by Michelle Rockwood

Do you host sales calls your clients remember for the rest of their lives? Traditional sales methods don't work for heart-centered coaches, leaving you feeling drained and out of integrity. If you got into coaching to help people, traditional selling feels like the opposite. It's no wonder so many life coaches struggle to sell their services. Joyful Selling is a wildly joyful integration of sales knowledge from a woman who left a lucrative real estate agency in Southern California to ... more

The Corporate Menagerie

by Jim Milligan

Just like with summiting Mount Everest, your career is a lifetime achievement that needs preparation, guidance, and the necessary tools to succeed. Author Jim Milligan’s book, The Corporate Menagerie: Office Predators on Parade, lays out how to recognize the following: •\tHealthy leaders vs. Toxic leaders •\tHealthy companies vs. Toxic companies •\tHealthy coworkers vs. Toxic coworkers •\tHealthy business practices vs. Toxic business practices Unlike other business books, The Corporate Me... more

Turn Words Into Wealth

by Aurora Winter

DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David Goggins, and Sir Winston Churchill. Learn how to monetize your message. LEARN: 7 ways to make 7 figures with your book and business The value of becoming a thought leader Why your boo... more

Writing Professional Emails: The Step-by-Step Guide

by Dr. Michelle Swann

Writing Professional Emails addresses every aspect of email communication: from the subject line to the signature. It teaches how to tailor emails to meet recipients’ needs and fulfill readers’ expectations. Following this advice ensures emails will be read, appreciated, and acted upon. Engaging, practical, and comprehensive, this guide offers straightforward methods that will help you •\twrite high-quality, persuasive, focused emails •\tknow whether to use a formal or an informal style •... more

On Good Authority: 7 Steps to Preparing, Promoting and Profiting From a How-to Book That Makes You the Go-To Expert

by Anna David

The average book sells 300 copies and doesn’t change the career—or life—of its author whatsoever. Instead, it becomes shelf decoration—one that happened to take a lot of money and effort to create. It doesn’t have to be this way. After all, you probably already have enough books on your shelf. Whether you’re ready to share your expertise with the world, want to launch a book that will serve you for your entire career or are tired of releasing books that don’t do anything to help your busin... more

All the Presidents' Taxes

by Charles Renwick

Let's assume the Presidents' are doing their taxes legally. If so, we can look at what they are doing and learn a thing or two. However, we first need to discuss the history of taxes in the US and what not to do. This is a fun book that can actually help you save money on taxes.

Collaborative Confidence

by Bublish, Inc.

This book is for brilliant, talented, successful women, who want to polish their leadership skills, boost their confidence, and work and lead from a place of authentic strength. It’s a new way for women to become more impactful and visible, and help other talented women do the same. Dr. Heather Backstrom brings her 25 years of corporate human resources, and executive coaching experience to Collaborative Confidence, an inclusive, open, and fulfilling way to grow, share, and lead at work.... more

The One-Hour Strategy: Building a Company of Strategic Thinkers

by Jeroen Kraaijenbrink

A tale about strategy done differently. The One-Hour Strategy follows Martin, the new sales team lead at Waters & Flows, which attracted him because of their unique way of doing strategy. We shadow Martin as he onboards with his new colleagues, who walk him through each aspect of their One-Hour Strategy, answering his questions and addressing his reservations. Along the way, Martin learns: • Why employees at every level in the firm should be involved in strategy • How strategic competence... more

The Downsize Side Hustle - Second Edition

by Art Barry

Downsizing-in-place became the obvious side hustle choice when we looked at costs and the effort that would be required to move to a smaller home. Making a move just didn't make sense based on current economic uncertainties. This book provides a step-by-step narrative of how we turned extra space in our house into a private guest quarters that generates $1,200 a month. The second edition contains revenue and expense information for the first two years of operation. The research, links to sources... more

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